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Agricycle is a cycling company that uses your energy expended from your rides as renewable clean energy. I created this concept for a web development project in college and expanded the brand further.

My Role

Brand Identity

Visual Design

Human-Centered Design

UI/UX Designer

Front End Development

Pedal Power

Agricycle started as a web development project, then I had this vision of what the entire brand could turn into. I took the time and used my craft to custom paint a road bike, helmet, and create other pieces of the brand.

Example of the lesson planning tool steps and user experience.


Where it all began: Agricycle homepage


Re-cycle your energy

The Agricycle app allows you to see how much renewable energy you have created from your ride. You can also track where the energy you provided is going to be used, such as in agriculture, infrastructure, or other energy sources.

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